Useful PPC Resources
Poorly run Pay Per Click advertising can be very very expensive! Running an effective pay per click (PPC) campaign requires an effective strategy and the right tools. If you are interested in running your own PPC advertising campaign, we highly recommend that you learn everything you can. The following PPC resources will have you running your PPC campaign like a pro!
PPC Articles
This 2 part Adwords article is exceptional. It is a long article, but it is definitely worth your time.
- Adwords Part I - Google Paid Placement Review
- Adwords Part II - Google Paid Placement Strategy
PPC Tools
Keyword Analyzer
Highly Recommended!
This is similar to the AdWords Analyzer, yet has more features!
- Complimentary Keyword Phrases
- Related Keyword Phrases
- Estimated Click Through Rate (CTR)
- URL's of the Competition
- How many times a URL is advertised
- Most common words used in competitive ads
Read Mike's review of Keywords Analyzer
Adwords Analyzer
This tool will identify:
- Complimentary keyword phrases
- The number of currently active campaigns within Google and Overture
- The estimated monthly click through rate (CTR)
Overture Keyword Suggestion Tool
Free tool to help with your keyword research.
More PPC Information
Google CashLearn how to make money with Google AdWords.
21 Ways to Maximize your ROI
Useful AdWords advice from Andrew Goodman.
Who's Clicking Who?
How to protect yourself from fraudulent clicks.
Mastering Google AdWords
A comprehensive guide to optimizing your Google AdWords cost-per-click campaigns.
Feedback-
If you know of any other useful PPC articles, tools or resources, please let us know so we can check them out and possibly add them to our list of PPC Resources.
