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Review of Goran Nagy's Keywords Analyzer by Mike Pass

Internet Marketing through the Search Engines requires a lot of keyword research. From identifying the phrases which are most searched on to identifying which ones are the most expensive for your PPC campaigns. Optimization for the search engines requires strategy and insight. There are many tools on the net designed for this purpose. Among the most productive and best return on your investment is a new tool called Keyword Analyzer. This is a small local version of the well known Word Tracker.

Imagine evaluating your keywords individually on Google or Overture and trying to consolidate that information for later use. By the time you have gathered and evaluated a handfull of targeted keyword phrases, you have seen the better part of your day disappear. This is the primary purpose of a tool such as the Keyword Analyzer. You easily create your new search profile, and watch as it consolidates results from both Google and Overture for you.

With Keyword Analyzer you get all the information you need to properly evaluate your keywords.

These results include:

1. An initial collection of 100 phrases similar to the phrases you identified.
2. The number of searches for each of these phrases in the last month.
3. The number of results that come up for each phrase.
4. A quick results/searches ratio of each phrase results for your evaluation.
5. The number of Google and Overture active campaigns (competing advertisers).

Using the advanced search can set how many levels deep you want the system to dig in order to find similar phrases. It will recursively search for new phrases based on the phrases it just found. Or you can limit it so your results don't take as long.

Now you decide to expand on your phrases through related phrases. A click of a button and you are pulling more related phrases from the Google Database of active phrases itself. (Similar phrases are identified using the words you put in. Related phrases can identify completely new words that are related to yours. Kind of like using a thesaurus!)

Now review your competition. With Keyword Analyzer, you can look at the most advertized URL's, the most common words used in their ads, and all the titles in one convenient place. Even the max bids on Overture are at your fingertips.

A very simple yet inclusive help dialog will guide you through your use of the Keyword Analyzer as well as a few tips into optimizing your PPC campaigns.

These are the things any serious online marketing campaign should not overlook.

Goran has generously priced the Keyword Analyzer tool for 79.00. This is a one time fee for your own copy. Compare that with the over $220.00/year price tag for the online use of Word Tracker, and you will find it hard to beat the ROI on this little beauty.

If you are new to Search Engine Optimization, working in the Affiliate Marketing world, or are just wanting the best targeting possible for your own website, you need to take a look at Goran Nagy's Keyword Analyzer.

Internet Marketing Articles >> Keyword Analyzer Review