Off-Page SEO
Strategic Internet Marketing

Strategic Internet Marketing is all about making your website as visible as possible to your target audience. Since most people, including your target audience, use the major search engines daily, that is where your site needs to be! Of course, ranking highly in engines like Google, Yahoo, and MSN does not just happen because you wish it.

Internet marketing requires a strategic plan for building link popularity. Building link popularity is absolutely essential for competing on the internet.

Why link popularity is important-

Search Engines like Google, Yahoo, and MSN, use mathematical algorithms to determine how to rank sites in their natural results. One of the factors (a very important one) in their algorithm is the link popularity of each site. In effect, when another website links to your website it is considered a "popularity vote" for your site. The more votes your site has, the more popular your site is considered to be. Search engines like to rank very popular sites ahead of less popular sites.

What link popularity really means-

Building link popularity is not just about obtaining lots of links...it is about obtaining links or "votes" from quality, relevant sites. When launching a link building campaign it is important to be rather choosey- if it's necessary to choose between the quality of links and the quantity of links, choose quality links every time.

Strategic link building-

We carefully and strategically build the link popularity of your website by obtaining many links from quality, relevant sites. This process includes mainly one-way links and some reciprocal links.

One-way links are links from other sites that point to your site...you do not provide a link back to that site. One-way links from relevant sites are extremely useful for boosting link popularity. Obtaining these links usually involves paying for directory submissions or internet advertising.

Reciprocal links are links from other sites pointing to your site...in return, you provide them with a link back to their site. Reciprocal links can be 2-way or 3-way links. 2-way linking means they link to you, you link to them. 3-way linking means they link to you, you link to them from a different but relevant site.

We build link popularity in the following ways:

One-Way Linking-

General Directories-
We are familiar with many seo-friendly directories. An seo-friendly directory is one that is 1) categorized properly so that each category and sub category contains relevant content and links, and 2) set-up with proper coding and navigation so that each page can be easily spidered by the search engines. We obtain listings and/or text advertising in relevant categories of these directories.
Niche Directories and Relevant Sites-
We obtain links for your site from sites and directories within your niche market. These sites are not your competitors, rather sites that are complimentary. For example: a site selling sunless tanning lotion would not be linked from other sites that sell a similar product, but would be relevantly linked from sites offering skin care information or beauty tips.

Reciprocal Linking-

Reciprocal Links-
Linking is a natural process and is, afterall, what makes the web a web. Websites need to link out to other sites within their niche in order to be seen as a natural part of the web. Sites that remain islands, not linking out to other relevant sites, are considered unnatural and even suspect by the search engines.
By building a resource page or an on-site niche directory for your website, we provide many linking opportunites for your site. It allows the opportunity to link-out to quality sites while getting something in return, it allows you to link with other sites within your niche that do not offer you a one-way linking opportunity, allows the possibility of 3-way linking (depending on what complimentary sites we are working with), and it offers you the opportunity to build lasting link partner relationships with relevant sites.
Linking out is tricky business and must be handled with caution. Remember, when you link to a site you are "voting" for that site. It is important that you never "vote" for sites in bad neighborhoods. We only provide links to quality, relevant sites and we only accept links from quality, relevant sites.

How we optimize your links-

Though obtaining quality links is essential, how your links are presented is also essential. The text in and surrounding your links is just as important as your website content. As the search engines follow links to discover the popularity of your site, they also read your links to find out what your site is about. We use your keyword phrases to construct 4 or 5 different text links with descriptions to go with them. This helps the search engines understand what keywords your linked webpages are relevant for.

Can our Strategic Internet Marketing Services Help You?

Our internet marketing services are provided in conjunction with website optimization.
Understanding that one-size does not fit all, we offer options that suit different needs and budgets.
Find an SEO Service Package that suits your internet marketing needs.
Contact us for questions about our Strategic Internet Marketing services.

The IR Guarantee-

We guarantee to give your website our personal attention. We will use all of our SEO expertise and resources to give your site the competitive edge it needs. We will use competitive but ethical SEO methods to increase your rankings and traffic without compromising the integrity of your site or your business. Since we do not own or operate the search engines, we do not guarantee specific search engine rankings. We do guarantee to give you our all.