SEO Services
Our SEO services are designed to optimize your website so that it ranks highly in the natural results of major search engines, like Google, Yahoo and MSN, for specific searches. Since these major search engines are frequented daily by the majority of the population, your website will benefit greatly by ranking within their results.
Process of IR SEO Services
SEO is a process that requires a strategic plan in order to be successful. Our SEO process includes keyword research, on-page seo services or website optimization, and off-page seo services or internet marketing.
Keyword Research
Keyword research is the foundation for an effective SEO campaign. Keyword phrases are what people use to search and find websites in the search engines, therefore it is imperative that we have identified the right keywords before beginning the optimization process. Using multiple tools, we extensively research to identify exactly which keywords are being used to find the products / services you offer. Through this process, we compile a working list of relevant phrases and measure the competition.
-Measuring the Competition
Once we have a working list of phrases, we identify the competitiveness of each phrase so that we (and you) understand what will be required to compete effectively. Highly competitive keyword phrases require more seo work than less competitive phrases, hence, more competitive phrases require more competitive budgets. Based on that knowledge and your goals, we agree on a definite list of keyword phrases for our SEO campaign.
On-Page SEO Services
Better known as website optimization, on-page SEO involves making the website itself search engine friendly and optimizing each page for specific keyword phrases. Website content is one of the important factors search engines use to determine where your site should rank. Search engines need to be able to easily spider each page of your website and find content that helps them determine the relevance each specific page and the website as a whole. On-page SEO Services involve:
- Ensuring Search Engine Friendly Design
Sites that make use of extensive flash, javascript, frames, session id's, etc. are not search engine friendly. Sites with heavy and/or messy code are not SEO friendly. We alleviate these seo issues by cleaning up and/or reducing your website coding. We also provide custom design services which give you the option of a new seo-friendly web design. - Code Optimization
There are many tags within the coding of your web site that are prime for search engine optimization. These tags (some holding much more importance than others) are title tags, meta keyword tags, meta description tags, anchor tags, and the alt attribute of the image tag. We appropriately optimize these tags utilizing our chosen keyword phrases. - Internal Link Structuring
We construct your sites internal linking structure (links pointing to webpages within your site) so that the search engines can easily spider and index all of your webpages. By utilizing our chosen keyword phrases in these internal links, we help the search engines discover which webpages are relevant for which keyword phrases. - Content Development
Keyword rich content is the most important on-page seo factor. With our keyword phrase list in hand, we help you develop rich quality content for your website with each page focusing on 1-3 keyword phrases. We provide seo copy editing to accomplish this goal.
Learn more about our On-Page SEO Services > Website Optimization
Off-Page SEO Services
Off-page SEO, better known as internet marketing, involves link building or building link popularity. When relevant, quality sites link to your site, it indicates to the search engines that your website is popular. Search engines (especially Google) use link popularity, along with other factors, as a method of determining where your site should rank. Using optimized text in these links tells the search engines what keywords your site is relevant for.
This process involves obtaining as many relevant inbound links (links from other sites that point to your site) as possible. The more competitive your market, the more inbound links you will need. Off-Page SEO Services involve:
- Link Development
We use your chosen keyword phrases to carefully craft 4 or 5 optimized text links and optimized descriptions for the link campaign. - One-Way Linking
One-way linking involves obtaining relevant, quality, non-reciprocated links from other sites. This usually involves paying for directory listings or obtaining paid advertising.
-General Directories
We obtain listings for your site in relevant categories of quality, seo friendly directories.
-Niche Directories
We obtain listings for your site in directories that are relevant to your niche market. The number is dependent on what is available within your niche.
-Relevant Site Links
We obtain paid advertising links on sites that are relevant and compatible with yours (not your competitors). - Link Trading
Linking out is a factor that deserves consideration. Linking is a natural part of the web; it is what makes the web a web. Sites which do not link out are seen by the search engines as unnatural and suspect. A great way to link out is to trade links with websites that are relevant, quality resources. We can accomplish this through either a resource page or an on-site niche directory. Link trading is also a great way to build long-term relationships with quality websites within your niche.
Learn more about our Off-Page SEO Services > Strategic Internet Marketing
Can our SEO Services Help You?
Our on-page and off-page SEO services work together to help your website compete effectively on the internet.
Prices for our SEO services start as low as $2500.00 for on-page seo or website optimization and as low as $4000.00 for on and off-page seo or internet marketing.
Understanding that websites are not created equal, we have developed several seo packages, one of which will fit your needs and your budget.
Find an SEO Package that suits your marketing needs.
The IR Guarantee-
We guarantee to give your website our personal attention. We will use all of our SEO expertise and resources to give your site the competitive edge it needs. We will use competitive but ethical SEO methods to increase your rankings and traffic without compromising the integrity of your site or your business. Since we do not own or operate the search engines, we do not guarantee specific search engine rankings. We do guarantee to give you our all.
